Question.

What significance does the continuity development of digital media technology have for media instituions and audiences? 
Convergence(accesibility, portability, mobile phone apps, web 2.0(massivly impacted on the media institutions) NME have got there radio and website multi platform)
Synergy (award shows, application on i phone). 
UGC, (podcasts, forums, photographs, metal hammer allow you to upload music videos of your band, ugc ables us to be prosumers)
Significance, we expect more from big comopnays, they are under pressure to meet our new demanding needs, if you give your audience the chance to be prosumers they will be more loyal, NME want to be the biggest best magazine because of the advancements of media technology fans are rebelling against big magazines and creating there own, fanzines websites are now competition for music magazines.
How sales have increased of deacreased since digital technology has developed. 
How media is changing the way people look at things. 
How music mags are printed, distrubuted, produced etc.
What digital technology is available.
They can create synergy with facebook etc once clicked turned to convergence, twitter is a huge rival.
Proliteration of all diffrent websites, what is NME AND METALHAMMERS usp that then links to the user profital benefit.
Future and what you think.
Rupert murdox quote.